Zojirushi Corporation began operation more than 90 years ago with the launch of its first glass-lined vacuum bottle - setting an industry standard for new vacuum insulation technology in an everyday household product. Improving customers' quality of life through creation of innovative products remains the heart of Zojirushi's corporate philosophy. Based on this philosophy, Zojirushi has used its advanced technologies to develop an impressive household lineup over the past nine decades. Staying one step ahead of evolving consumer tastes, Zojirushi continues to launch a constant stream of top-selling cooking and food preservation products that are high in quality and attractive in design.